A Note on VAT
The requirement of VAT on printed products can be confusing. Leaflets, Folded Leaflets and Booklets are available on our website as VAT zero-rated products, everything else is subject to VAT at the standard rate (currently 20%); however, if the content of your leaflet or booklet is such that it does not meet the criteria specified by HMRC to be a zero-rated product, then we will need to invoice you to collect the VAT due.
Generally speaking, if your leaflet or booklet can be determined to have a use or a value, it will not be zero-rated. Examples are: inclusion of forms, redeemable features, vouchers, discount codes or for use to gain entry or invitation. More information can be found on the HMRC website.